On the afternoon of May 29, the research report titled Creating a New Ecosystem for Knowledge Dissemination on Short Video Platforms, jointly developed by the China Research Institute for Science Popularization (CRISP) and Douyin Group, was officially released. Representatives from CRISP, Douyin Group, the Science Popularization China Development Service Center, Communication University of China, the Shaanxi Provincial Science Education and Propaganda Center, as well as some Douyin knowledge creators and media outlets attended the launch event. The release was hosted by Mr. Gao Qingyi, a popular science influencer and artificial intelligence scholar.
Dr. Wang Ting, Director and Research Fellow of CRISP, and Mr. Zhang Fuping, Vice President and Chief Editor of Douyin Group, delivered opening remarks. Dr. Wang Ting emphasized that in the digital age, short video platforms play a crucial role in knowledge dissemination. He hoped that the publication of this report would stimulate public attention and reflection on high-quality, high-value knowledge dissemination, especially in frontier and high-tech sciences. He called for open exchanges and collective participation to jointly create a healthier, more prosperous, and vibrant new ecosystem for knowledge dissemination, contributing to the improvement of national scientific and cultural literacy and fostering new quality productive forces. Mr. Zhang Fuping noted that as an emerging medium in the mobile internet era, short videos have become one of the primary forms of knowledge dissemination today, showcasing large scale, high quality, and sustainability.
At the conference, Dr. Chen Ling, Director and Research Fellow of the Department of Science Popularization Creation and Dissemination at CRISP, released and interpreted the research report titled Creating a New Ecosystem for Knowledge Dissemination on Short Video Platforms. The report analyzes the current knowledge dissemination ecosystem on short video platforms from dimensions such as the scale and quality of knowledge dissemination networks, value enhancement, and resource allocation. She pointed out that short video platforms play three roles in the democratization of knowledge:
1. Building Dissemination Networks: Providing connectivity functions to closely link creators, content, and users.
2. Creating Institutional Environments: Establishing reasonable rules around creation, interaction, and evaluation to ensure healthy and orderly knowledge dissemination.
3. Cultivating Knowledge Industries: Optimizing interactions between creators and users through various dissemination scenarios, promoting sustainable development.
The report highlights the core values of the short video platform knowledge dissemination ecosystem:
l Efficient Connectivity: Supporting efficient operations among creators, users, and platforms while achieving high-quality development.
l Sustainable Industry: Developing user-centered knowledge resources, utilizing knowledge through user engagement, and sharing benefits with creators.
l Balanced Digital Resource Allocation: Integrating social actions into knowledge dissemination by fostering a co-creation and co-governance environment, focusing on areas like public welfare science communication, rural revitalization, environmental protection, and network governance.
Representatives from Douyin's knowledge creators shared their experiences. Mr. Hong Tianxiang, partner of @Institute for Planets, discussed how to create “irreplaceable” science communication content, offering insights into creating differentiated content and achieving sustainable high-quality knowledge creation. Ms. Xu Lai, Deputy Director of the Science Popularization China Development Service Center, used the “Popular Science China” Douyin account as an example to explore breaking through comprehensive science communication challenges and how official accounts can leverage short video platforms for content creation and dissemination.
Mr. Kang Yong, Executive Dean of the Public Policy Research Institute at Douyin Group, moderated a roundtable discussion on “Sustainable Development of Knowledge Dissemination on Short Video Platforms.” Participants included Professor Zhao Hui from the School of Film and Television Arts at Communication University of China, Ms. Chai Xiaomin, Director of the Shaanxi Provincial Science Education and Propaganda Center, and Mr. Hong Tianxiang, partner of @Institute for Planets. The roundtable discussion focused on the theme of "Sustainable Development of Knowledge Dissemination on Short Video Platforms." The participants shared their insights from various perspectives, including their personal learning experiences on short video platforms, research findings, and creation experiences. They discussed their views on knowledge-based short videos and the new ecosystem created by these platforms. Additionally, they provided suggestions and recommendations for how short video platforms can better facilitate sustainable development in knowledge dissemination in the future.
In conjunction with the eighth National Science and Technology Workers' Day, Douyin Group also launched the Douyin Science Communication Support Plan. This initiative encourages and supports 100 scientific communication institutions (such as local science associations, research institutes, and academic societies) to conduct science communication on Douyin. It focuses on supporting content from 100 academicians and incentivizing over 1,000 top-tier science communicators to produce high-quality content. The plan underscores Douyin's commitment to further supporting and promoting the creation and dissemination of science communication content.