This book is divided into five sections: Foundation, Evaluation, Data, Conclusions, and Recommendations. It constructs an evaluation indicator system for assessing the science communication capabilities of county-level converged media centers. Through this framework, the book evaluates the current state of science communication in these centers, gradually delving deeper to explore the status and challenges of science communication within the environment of county-level media convergence. Starting from practical considerations, the book selects representative county-level converged media centers as research subjects. It systematically examines and analyzes their platform construction and science communication practices from a top-down perspective. This approach provides a comprehensive reflection of the current situation and existing issues regarding science communication in China’s county-level converged media centers. Additionally, the book proposes strategies and recommendations aimed at further enhancing the science communication capabilities of these centers.
CONTENTS
Preface
Introduction
Research Background
Research Objectives and Significance
Research Methods
Conceptual Definitions
Foundation Section
Chapter 1: Literature Review
Overview of Research on County-Level Converged Media Centers
Overview of Research on Science Communication
Overview of Research on Communication Capabilities
Research on Science Communication in County-Level Converged Media Centers
Chapter 2: Analysis of Influencing Factors and Mechanisms for Science Communication in County-Level Converged Media Centers
Research Design
Identification and Refinement of Categories
Model Construction and Interpretation
Conclusions
Evaluation Section
Chapter 3: Building an Evaluation System for Science Communication Capabilities in County-Level Converged Media Centers
Premises and Foundations for the Evaluation System
Construction Approach for the Evaluation System
Design Principles for the Evaluation System
Evaluation Indicator System
Chapter 4: Data Acquisition and Evaluation
Selection of Evaluation Targets
Inventory of Channels and Portals for County-Level Converged Media Centers in China
Data Acquisition from Traditional Channels of County-Level Converged Media Centers
Data Acquisition from New Media Channels of County-Level Converged Media Centers
Preprocessing of New Media Data
Quantification of New Media Data Texts
Chapter 5: Evaluation of Science Communication Capabilities of County-Level Converged Media Centers
Description of Evaluation Issues for Science Communication in County-Level Converged Media Centers
Selection of Evaluation Methods
Theoretical Background of Evaluation Methods
Basic Evaluation Approach
Establishment of a Science Communication Capability Evaluation Model for County-Level Converged Media Centers
Evaluation Results
Data Section
Chapter 6: 2021 National Report on New Media Science Communication Data from County-Level Converged Media Centers
Data Sources and Explanation
Analysis of the General Situation of Science Communication via New Media in County-Level Converged Media Centers
Comparative Analysis of Science Communication between Model Science Popularization Counties and Non-Model Counties
Analysis of Major Science Popularization Activities’ Coverage by County-Level Converged Media Centers
Analysis of Top Ten Science Popularization Events Covered by New Media in County-Level Converged Media Centers
Chapter 7: 2022 National Report on New Media Science Communication Data from County-Level Converged Media Centers
Data Sources and Explanation
Analysis of the General Situation of Science Communication via New Media in County-Level Converged Media Centers
Comparative Analysis of Science Communication between Model Science Popularization Counties and Non-Model Counties
Analysis of Major Science Popularization Activities’ Coverage by County-Level Converged Media Centers
Analysis of Top Ten Science Popularization Events Covered by County-Level Converged Media Centers
Analysis of Science Communication Capabilities via New Media in County-Level Converged Media Centers
Conclusion Section
Chapter 8: Research Findings
Communication Channels
Communication Content
Communication Effects
Regional Observations
Special Discoveries
Existing Problems
Recommendations Section
Science Communication Capabilities in County-Level Converged Media Centers
Strengthen Top-Level Policy Guidance and Reinforce Responsibility Awareness for Science Communication in County-Level Converged Media Centers
Clarify Communication Positioning, Empower Platforms and Operations
Enhance Construction and Utilization of Science Popularization Resources to Improve Science Communication Capabilities in County-Level Converged Media Centers
Innovate Communication Formats and Improve the Science Communication Matrix in County-Level Converged Media Centers
Increase Cooperation between County-Level Converged Media Centers and Various Levels of Science Associations and Other Departments
Recommendations Section
Introduce Standardized Thinking to Promote Integration and Collaborative Development
Strengthen Assessment and Effectiveness to Drive New Developments in Science Communication in County-Level Converged Media Centers
Strengthen Team Building and Cultivate New Multimedia Talents
Appendix: Survey Questionnaire on Science Communication Capabilities of County-Level Converged Media Centers